ABOUT US
A LIFESTYLE BEYOND FASHION
Let's keep it a hundred. Streetwear ain't on the same wavelength as street culture. Streetwear is fashion, but street culture? Is a lifestyle, an attitude, ethos - woven from tha streets fabric. It's more than threads; it's a whole vibe and way of life that transcends the fashion game. Don't get it twisted fam.
We ain't stopping at the street corner. We're continuously grinding, adapting and evolving to tae Street King to higher levels. We are now global online extending culture reach and aim to continue poppin on tha streets with 'SK Tour' pop ups. We pay homage and forever loyal to tha streets, our home. Our continuing journey is a straight up hustle 'from street corner to corner office'. Feel me.
ABOUT US
THE STREET KING STORY
Street King (SK) was conceived over a decade ago. Founder, Lee was selling urban American street style merch he bought from wholesalers in London and flogging on street markets in his hood. The style and drip was not available in high street shops and the stall became an instant hit. Lee took the hustle further and started exploring various markets in different cities. Customers quickly dubbed him Street King. Unbeknownst to him at the time, Street King would become a straight street prophecy.
However, Lee was not feeling the suppliers; they were out of touch with street culture, moving shady and merch lacked authentic street life cred.
Vibin on street markets with customers and homies from different walks of life gave the real 411 of what the culture was missing. This is what sparked the transition from a street hustle to creating a culture statement brand, beyond fashion, for the streets, by the streets. Real talk.
ABOUT US
MOVEMENT
Street culture transcends fashion, it's life, though often misunderstood and stereotyped. We are not stopping here. SK is pioneering a movement to empower and fly the culture flag high.
Check this. Street violence and loss of otherwise potential youth life is bare grief. Ain't no parent should bury their own child fam. We aim to support the streets through creating platforms and alternative opportunities for youth to lead with evolution, not violence.
SK is diving deep into the soul of tha streets exploring other realms of street culture including;
- Fashion
- Film
- Music
- Promotions
We aim to collaborate with groups, organisations and creatives.
Your support ain't just backing a brand; it's an endorsement of a movement to make a difference. Together let's give tha streets a chance to rise and shine.